Wintra / Generative Engine Optimization · GEO

People don't only Google anymore.They ask the AI.

GEO — Generative Engine Optimization. Being mentioned by ChatGPT, Perplexity, Gemini and the rest.

现在大家不只在 Google 上搜了,
很多人直接问 AI ——
谁能被提到、被推荐,是有方法的。
§01 — In plain language

What GEO actually is.

Ten years ago, "be on Google" was the whole game. That's still true. But it's no longer the only game.

Now people ask ChatGPT for the best spa in their city. They ask Perplexity which AI agent platform to use. They ask Gemini for a recommendation before they even open a browser.

GEO is the work of making sure those AIs actually know who you are — and recommend you when it matters.

说人话。

十年前,"上 Google" 是全部。现在还是重要,但已经不是全部了。

现在客户会直接问 ChatGPT:「这个城市最好的 spa 是哪家?」 会问 Perplexity:「该用哪个 AI agent 平台?」 连浏览器都不打开。

GEO 就是让这些 AI 真的认识你 —— 在关键时刻,把你推荐出来。

§02 — How we make AI understand you

It comes down to a few things. 其实就是几件事。

01

Identity Schema

身份结构
We give your site a machine-readable identity — Organization, Person, Product. AI then knows you exist as a real entity, not a string of words.
用机器能读懂的方式告诉 AI 你是谁 —— 组织、人、产品。AI 才会把你当成一个真实存在的实体,而不是一串文字。
02

Rendered Content & LLM Readability

可被 AI 抓取的内容
Most JavaScript-heavy sites are nearly invisible to LLM crawlers. We build pages that render cleanly — the AI sees what your customer sees.
很多重 JS 的网站 AI 根本读不到。我们把内容做成 AI 一抓就懂的结构 —— AI 看到的,跟客户看到的一样。
03

llms.txt

llms.txt 文件
A new emerging standard — like robots.txt, but written for language models. We give them a curated map of what matters on your site.
新出现的标准,类似 robots.txt,但是写给语言模型看的。告诉 AI:「我这站,最重要的是这几页」。
04

Citations & Mentions

引用与提及
AI models trust what other trustworthy sources say about you. We seed real mentions in places models actually read.
AI 信任的是别人怎么说你。我们在 AI 真的会读的地方,把你的名字铺出去。
05

Conversational Content

对话式内容
AI quotes pages that answer questions directly. We rewrite key pages in the way someone would actually ask the question — and get the answer.
AI 喜欢引用「直接回答问题」的页面。我们把关键页面改写成 —— 用户怎么问,页面就怎么答。
§03 — Case Study · 实战案例

Getting an AI company found by AI.

Explore Agentic builds AI agents — and is listed on AWS Marketplace, where only a few thousand companies in the world make it. Their engineers are sharp. They came to us specifically for visibility — both on Google, and inside the AI tools their own customers are using.

Explore Agentic 自己就是做 AI agent 的,产品已经上架 AWS Marketplace —— 全球能进去的也就几千家。 团队工程能力很强。他们专门找我们做曝光 —— Google 上的曝光, 以及在他们自己客户每天都在用的 AI 工具里的曝光。

exploreagentic.ai GEO audit — A+ Generative Engine Optimization with Identity Schema, Rendered Content and llms.txt all verified
Source — seoptimer.com · GEO breakdown
GEO score · 生成引擎优化评分

A+

Generative Engine Optimization · 全线通过
Identity Schema
实体身份
Verified
Rendered Content (LLM Readability)
AI 可读性
6% — clean
llms.txt
已配置
Present
Author / Org metadata
作者元数据
Verified
JSON-LD coverage
结构化数据
Full

Translation: when ChatGPT or Perplexity get asked about agentic AI platforms, Explore Agentic shows up as a real, identifiable entity — not a guess.

翻译过来就是:客户在 ChatGPT 或 Perplexity 上问「agentic AI 平台有哪些」时, Explore Agentic 是被认得出来、能被推荐的真实实体 —— 不是 AI 在瞎猜。

The bigger picture

Search isn't one channel anymore. It's Google + AI + everything in between — and you have to show up in all of them.

搜索已经不是单一渠道了 —— Google、AI、还有中间所有平台 —— 你都得出现在那里。

Curious if AI knows you exist?想知道 AI 现在认不认识你?

contact@wintrabiz.com— we'll run a check. fast.